MOTIVATIONAL FACTORS AND DETERMINANTS OF THE CHOICE OF TIRADENTES AS A TOURIST DESTINATION

Juliana Maria Magalhães Christino, Thaís Santos Silva, Carla Agostini

Resumo


Considered one of the 65 destinations inducing the National Tourism, the city of Tiradentes - MG presents average competitiveness similar to other locations. Nevertheless, in order to stabilize and differentiate itself as a tourist destination, the city still needs to improve public policies aimed at tourism, its entrepreneurial capacity to monitor tourist behavior, as well as aspects that promote and characterize a destination image. Aligned with these needs, the objective of this article was to identify the motivational and determining factors that take tourists to Tiradentes. The respondents answered questions related to the factors that motivated their trip to the city and those determining factors for their choice. In general, the tourists were more motivated to visit Tiradentes in the search of relaxation, rest and escape of the day by day. Correlations were found among the motivational factors and the age variable, as well as the length of stay in the city. The influence of the variable marketing and information was highlighted as a determinant of the choice. Based on the understanding that the knowledge of the motivational antecedents of the tourist behavior and its correlates allows to establish more effective strategies of attraction and support, this article outlines an initial path in the search for a differentiating positioning and in the construction of an image and brand of destination of the city of Tiradentes.


Palavras-chave


Fatores Motivacionais, Fatores Determinantes, Imagem do Destino

Referências


ALÉN, E.; et al. Determinant factors of senior tourists’ length of stay. Annals of Tourism Research, v. 49, p. 19-32, 2014.

ANDRADE, J. V. Turismo fundamentos e dimensões. 8 ed., São Paulo: Ática, 2002.

BOLSON, J. G.; FERREIRA, M. A. T.; VIEIRA FILHO, N. A. Q. Os impactos do turismo em Tiradentes: uma análise da percepção do setor público local. REUNA, v. 11, n. 1, 2010.

CETIN, G.; BILGIHAN, A. Components of cultural tourists’experiences in destinations. Current Issues in Tourism, v. 19, n. 2, p. 137-154, 2016.

CHEN, C. F.; PHOU, S. A closer look at destination: Image, personality, relationship and loyalty. Tourism management, v. 36, p. 269-278, 2013.

CHO, M.; BONN, M. A.; BRYMER, R. A. A constraint-based approach to wine tourism market segmentation. Journal of Hospitality & Tourism Research, v. 41, n. 4, p. 415-444, 2014.

COHEN, S. A.; PRAYAG, G.; MOITAL, M. Consumer behaviour in tourism: Concepts, influences and opportunities. Current Issues in Tourism, v. 17, n. 10, p. 872-909, 2014.

COSTA, A. C. M.; et al. Análise dos fatores motivacionais e determinantes no processo de decisão de compra do consumidor turístico no entorno do Parque Nacional da Serra da Canastra na região de São Roque de Minas (MG). Revista Brasileira de Ecoturismo, São Paulo, v. 3, n. 2, p. 215-234, 2010.

DE ALCÂNTARA, Felipe Ribeiro; MATIAS, Esdras Matheus; ARAÚJO, Rosalma Diniz. Surfing Trips: Segmentação do Turismo e Aspectos Motivacionais do Surfista. RITUR-Revista Iberoamericana de Turismo, v. 2, n. 1, p. 93-107, 2012.

DE NISCO, A.; et al. Tourism satisfaction effect on general country image, destination image, and post-visit intentions. Journal of Vacation Marketing, v. 21, n. 4, p. 305-317, 2015.

FRANCHI CARNIELLO, M.; AZEVEDO SANTAELLA, L. A imagem turística de São Sebastião (SP). Caderno Virtual de Turismo, v. 12, n. 3, 2012.

GULBAHAR, M. O.; YILDIRIM, F. Marketing efforts related to social media channels and mobile application usage in tourism: Case study in Istanbul. Procedia-Social and Behavioral Sciences, v. 195, p. 453-462, 2015.

HORNER, S.; SWARBROOKE, J. Consumer behaviour in tourism. Routledge, 2016.

HSU, T-K; TSAI, Y-F; WU, H-H. The preference analysis for tourist choice of destination: A case study of Taiwan. Tourism management, v. 30, n. 2, p. 288-297, 2009.

HUI, T. K; WAN, D.; CHENG, H. Y. Case study of tourist revisit behavior in Singapore. In: Advances in Hospitality and Leisure. Emerald Group Publishing Limited, 2010. p. 27-4

KIM, J-H. The antecedents of memorable tourism experiences: The development of a scale to measure the destination attributes associated with memorable experiences. Tourism management, v. 44, p. 34-45, 2014.

LIMEIRA, T. M.V. Comportamento do consumidor brasileiro. São Paulo: Saraiva, 2008.

MANOSSO, F. C.; BIZINELLI, C.; GÂNDARA, J. M. G. A imagem da cidade em fotografias online: estudo de caso do site Flickr sobre Curitiba (Paraná, Brasil). Turismo e Sociedade, v. 6, n. 4, 2013.

MASSIDDA, C.; ETZO, I. The determinants of Italian domestic tourism: A panel data analysis. Tourism Management, v. 33, n. 3, p. 603-610, 2012.

MIDDLETON, V. T. C. Marketing de Turismo: teoria e prática. Rio de Janeiro: Elsevier, 2002.

MINISTÉRIO DO TURISMO. Índice de Competitividade do Turismo Nacional - Destinos indutores do desenvolvimento turístico regional – Relatório Brasil 2015. Brasília: Ministério do Turismo, 2015.

MOTA, K. C. N. Marketing Turístico: promovendo uma atividade sazonal. São Paulo: Atlas, 2001.

NASCIMENTO, L. Um passeio por Tiradentes. Disponível em: Acesso: 27/10/2017

NICOLAU, J. L.; MAS, F. J. The influence of distance and prices on the choice of tourist destinations: The moderating role of motivations. Tourism Management, v. 27, n. 5, p. 982-996, 2006.

NICOLETTA, R.; SERVIDIO, R. Tourists' opinions and their selection of tourism destination images: An affective and motivational evaluation. Tourism Management Perspectives, v. 4, p. 19-27, 2012.

OBSERVATÓRIO DO TURISMO. Destinos Indutores. Disponível em:< https://www.observatorioturismo.mg.gov.br/ > Acesso: 27/10/2017

OH, H.; ASSAF, A. G.; BALOGLU, S. Motivations and goals of slow tourism. Journal of Travel Research, v. 55, n. 2, p. 205-219, 2014.

OPPEWAL, H.; HUYBERS, T.; CROUCH, G.I. Tourist destination and experience choice: A choice experimental analysis of decision sequence effects. Tourism Management, v. 48, p. 467-476, 2015.

PATUELLI, R.; NIJKAMP, P. Travel motivations of seniors: a review and a meta-analytical assessment. Tourism Economics, v. 22, n. 4, p. 847-862, 2016.

PREBENSEN, N. K. et al. Motivation and involvement as antecedents of the perceived value of the destination experience. Journal of Travel Research, v. 52, n. 2, p. 253-264, 2013.

QU, H.; KIM, L. H.; IM, H. H. A model of destination branding: Integrating the concepts of the branding and destination image. Tourism management, v. 32, n. 3, p. 465-476, 2011.

RICHARDS, G. Turismo cultural: Padres e implicações. In: DE CAMARGO, P.; DA CRUZ, G. (eds) Turismo Cultural: Estratégias, sustentabilidade e tendências. UESC: Bahia, p. 25-48, 2009.

RYAN, C.; GLENDON, I. Application of leisure motivation scale to tourism. Annals of Tourism Research, v. 25, n. 1, p. 169-184, 1998.

SAMARA, B. S.; BARROS, C. J. Pesquisa de marketing. 3 ed., São Paulo: Makron Books, 1997.

SECRETARIA DE ESTADO DE TURISMO. Circuito turístico trilha dos inconfidentes. Disponível em: < http://www.turismo.mg.gov.br/component/content/article/41/415-tiradentes > Acesso: 27/10/2017

SIEGEL, S.; CASTELLAN, N. J. Estatística não Paramétrica para as Ciências do Comportamento. São Paulo: Artmed Bookman; 2006.

SMITH, M.; AMORIM, E.; SOARES, C. O turismo acessível como vantagem competitiva: implicações na imagem do destino turístico. PASOS. Revista de Turismo y Patrimonio Cultural, v. 11, n. 3, 2013.

SOTIRIADIS, M. D.; VAN ZYL, C. Electronic word-of-mouth and online reviews in tourism services: the use of twitter by tourists. Electronic Commerce Research, v. 13, n. 1, p. 103-124, 2013.

USAKLI, A.; BALOGLU, S. Brand personality of tourist destinations: An application of self-congruity theory. Tourism management, v. 32, n. 1, p. 114-127, 2011.

VAZ, G. N. Marketing turístico: receptivo e emissivo: um roteiro estratégico para projetos mercadológicos públicos e privados. São Paulo: Pioneira, 1999.

ZHANG, H.; et al. Destination image and tourist loyalty: A meta-analysis. Tourism Management, v. 40, p. 213-223, 2014.


Texto completo: PDF

Licença Creative Commons
Este trabalho está licenciado sob uma Licença Creative Commons Attribution 3.0 .